News

For First Time In Two Years, Netflix Falls Short Of Quarterly Growth Expectations

For Netflix, quarterly earnings reports have delivered a preponderance of good news for years. But in the second quarter of 2018, Netflix’s update was not quite as positive as it had been in previous months. The SVOD service revealed in its most recent earnings report that it fell short of analyst growth projections both domestically and abroad during Q2 2018. As a result, its stock fell 14% during after-hours trading, Variety noted.

Analysts expected Netflix to add 1.23 million subscribers in the US and 5.11 million subscribers in other territories during Q2, but the streamer’s actual gains in those areas were 670,000 and 4.47 million, respectively. Its the first time since 2016 that Netflix failed to meet subscriber growth projections. Still, the streamer has more than 130 million subscribers around the world.

In terms of revenue, Netflix brought in $2.1 billion between April 1 and June 30.

Subscribe to get the latest creator news

Subscribe

Netflix is facing fierce competition not just from longtime rivals like Amazon and Hulu but also from powerful challenges in the traditional media world. “We anticipate more competition from the combined AT&T/WarnerMedia, from the combined Fox/Disney or Fox/Comcast as well as from international players like Germany’s ProSieben and Salto in France,” reads Netflix’s Q2 2018 earnings report. “Our strategy is to simply keep improving, as we’ve been doing every year in the past.”

For the streamer, it’s not time to hit the panic button just yet. Just days ago, Netflix earned more Emmy nominations than any other broadcaster, supplanting HBO’s 17-year reign as the award show’s most-nominated network. And with top shows like Orange Is The New Black, BoJack Horseman (pictured above) and Ozark set to return during Q3, Netflix could be primed for a bounce-back quarter.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? Ryan Trahan’s Joyride, NPR’s YouTube hire, and MrBeast’s next big milestone.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

23 hours ago

The MLB’s “Players Studio” will turn sluggers into content creators

As the World Cup, NBA Finals, French Open, and Stanley Cup Finals dominate global sports…

1 day ago

Marlene Flowers is a 69-year-old champion bodybuilder. Now she’s sharing the food that helped her get swole.

It's not every day you get flexed on by a grandma. Marlene Flowers was 65…

1 day ago

LinkedIn’s influencer push levels up with launch of Creator Marketplace

LinkedIn is doubling down on its plan to transform its professional social media platform into…

1 day ago

With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history

When architect Antoni Gaudí began working on Barcelona's Sagrada Familia cathedral in 1883, TikTok was…

2 days ago

Tubefilter will be on the ground at Cannes Lions. Here’s where to find us.

Cannes Lions is just over a week away, and not only is Tubefilter returning for…

2 days ago