News

Sony Crackle Lays Off 12 To “Streamline Operations And Improve Efficiency”

Sony Crackle has reduced the size of its workforce. The digital video platform, previously known as just Crackle, has announced 12 layoffs.

For more than a decade, Sony Crackle has offered a combination of original and licensed content, much of which is available for free and supported by ads. As you would expect given its name, the platform is owned by Sony, which made its role in Crackle’s operations more visible through a recent rebranding effort.

The layoffs, according to a Sony Crackle spokesperson, will allow the company to “streamline operations and increase efficiency, making us more competitive in the fast-moving digital landscape.” These are the first layoffs Sony Crackle has announced publicly since 2008, when it cut eight jobs

.

Subscribe for daily Tubefilter Top Stories

Subscribe

Sony Crackle was long known for distributing Jerry Seinfeld’s chatty web series Comedians In Cars Getting Coffee, but the former sitcom star chose to take his work to Netflix beginning in 2017. Other Sony Crackle originals include SuperMansion (pictured above), which features Bryan Cranston and Seth Green among its voice cast.

Share
Published by
Sam Gutelle

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

1 day ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

1 day ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

2 days ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

2 days ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

2 days ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

2 days ago