If you aren’t headed to the Colorado Desert for Coachella this weekend, you’re in luck.
For the eighth year running, YouTube will serve as the exclusive livestreaming partner for the music festival’s first weekend of performances — which includes headliner Beyoncé as well as Cardi B, The Weeknd, Post Malone, The War On Drugs, and more. A second weekend of performances will take place beginning April 20, though YouTube won’t stream those acts, Billboard reports.
YouTube will drive four simultaneous streams, including one in VR180 that will give viewers an immersive experience via their Google Cardboard or Daydream View glasses. All of the streams will be available on Coachella’s flagship YouTube page
. As in years’ past, the American broadcast will be sponsored by T-Mobile, while the Australian and Canadian iterations will be presented by Optus and Garnier, respectively. In addition to the live broadcasts, the Coachella YouTube channel will also serve as an on-demand hub featuring interviews with artists and creators.Other Google intergations at Coachella include voice-enabled cues for the Google Home that will provide music, artist, and festival information, according to Billboard, as well as a Google Pixel photobooth beneath the event’s famed Ferris wheel.
YouTube has continued an annual tradition by issuing a report that breaks down its contributions to…
Would you pay 40 bucks to meet an anime girl? Hololive is looking to cash…
After the success of The Backrooms and Obsession, horror fans are wondering how deep the creator rabbit hole…
It's been nearly 100 years since Disney released its first short film, and the Mouse House is…
COVID changed things for our industry. Lockdowns meant millions of people suddenly found themselves at…
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…