News

YouTube Stars Ayo And Teo Help DoSomething.Org Turn Bone Marrow Tests Into A Dance Craze

Ayo and Teo want their fans to “give a spit” in order to save lives. The YouTube stars, known for their viral dance videos, have teamed up with DoSomething.org and Johnson + Johnson to launch the Swab Challenge, which promotes the bone marrow registry and the Give A Spit About Cancer campaign.

In their Swab Challenge PSA, Ayo and Teo show off a dance they invented, in which they twirl cotton swabs to the left in a spiral motion. The moves simulate the action of swabbing one’s cheek, which is a necessary step toward joining the bone marrow registry. Cheek samples can be used to find matches for those in need of a bone marrow transplant.

Subscribe to get the latest creator news

Subscribe

Ayo and Teo’s contribution to the Give A Spit About Cancer campaign is specifically targeted at Black viewers. According to the statistics shared in the PSA, White Americans in need of bone marrow transplants have a 77% chance of finding a match. For Black Americans, that number drops to 23%.

“We love engaging with our fans on social media, and we’ve seen how much they love competing in our dance challenges,” said Ayo & Teo in a press release. “We’re excited to join forces with DoSomething.org and Johnson & Johnson for the #SwabChallenge, to get more young people aware of their power to defeat cancer.”

Ayo and Teo, who are brothers, have brought more than 1.4 million subscribers to their YouTube channel with their dance skills. Their latest music video, titled “Hold My Sauce,” has received more than 600,000 views since it was streamed live on April 3.

Share
Published by
Sam Gutelle

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

1 day ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

1 day ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

1 day ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

1 day ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

1 day ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

2 days ago