Facebook-Friendly Publisher ATTN Heads To TV By Teaming With Paramount On ‘America Versus’

While many media companies are coming to Facebook to snag spots on the five-month-old Watch tab, a company that has thrived on the social site for many years it looking to take its own step forward. ATTN, which is best known for the short, newsworthy clips it shares with its 5.5 million followers on Facebook, has teamed up with Paramount Television for America Versus, a linear program that will compare America’s way of life to the rest of the world.

America Versus will be hosted by Nev Schulman, an ATTN writer who is best known for his role on the hit MTV series Catfish. Here, his explorations of the cultural differences between various countries will be based off a series of web videos ATTN has shared over the past two years. According to the publisher, the 60 episodes in the digital version of America Versus have received a collective 800 million views across all social platforms.

Here’s one installment, which compares bikers in America to those in Denmark:

The TV version of America Versus will be ATTN’s latest attempt to connect to the traditional media world. Last year, it teamed up with ABC News to create a series of newsy clips that were distributed on both companies’ respective social channels. Meanwhile, ATTN has continued to serve its audience on Facebook by offering them videos that often feature a progressive slant.

Both the distribution strategy for America Versus and its planned premiere date have not yet been shared. Paramount Television’s library also includes hit shows like Netflix’s 13 Reasons Why.