YouTube

YouTube Music Head: Looped Song Clips No Longer Count Toward Billboard Chart Tallies

YouTube‘s global head of music, Lyor Cohen, said that the platform will no longer count videos of looped snippets of songs toward streaming tallies.

The pronouncement follows a controversy earlier this year involving the rapper Post Malone, who scored a No. 1 hit on the Billboard Hot 100 Chart with his hit single, “Rockstar.” Initially, many attributed the success to a YouTube video shared by Post’s record label, Republic Records, featuring the chorus of the track on a loop and a link to stream the full track elsewhere in the video’s description box. For his part, Post denied the allegations — and other factors appear to have contributed to the ascension of “Rockstar.” That said, the incident led Billboard to decrease the weight of YouTube streams within its Hot 100 ranking.

Now, YouTube is weighing in. “We’ve stopped that from happening,” Cohen told Pitchfork of the deceptive, looping videos. A YouTube spokesperson clarified: “Loop videos that feature misleading and inaccurate metadata violate YouTube policies and we are actively working to have them removed. Further, any upload of a song intended to mislead a user (preview, truncated, looped) posted on YouTube to look like the original song will not contribute to any charts.”

Subscribe for daily Tubefilter Top Stories

Subscribe

Post’s looping “Rockstar” video — as well as a similar clip for Migos’ “MotorSport” — have since been removed from the platform, Pitchfork reports.

Share
Published by
Geoff Weiss

Recent Posts

Netflix wants that BookTok watch time

Netflix has already been coming after YouTube with its bouquet of creator content signings and…

15 hours ago

Meta’s new Reels feature plays into the microdrama market

As microseries take over digital content and Hollywood and YouTube leans ever harder into being…

15 hours ago

Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

Most brands would shy away from the idea of a campaign based around a meatball-flavored…

21 hours ago

The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

If everything goes according to plan, Minecraft players are about to make more money than…

2 days ago

Top 5 Branded Videos of the Week: A cashier for your thoughts?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

3 days ago

It’s time to Dual Stream: Twitch unites vertical and horizontal formats at TwitchCon Europe

The 2026 edition of TwitchCon Europe took place in Rotterdam during the last two days…

3 days ago