News

Vevo CEO Erik Huggers Will Step Down From His Position

Vevo will need to go shopping for a new CEO. The music video network’s top executive, Erik Huggers, announced in a memo to employees that he will step down from his position, Variety reports.

Huggers joined Vevo in 2015 after taking over for Rio Caraeff, who had led the company since its 2009 inception. Under Caraeff, Vevo — which is jointly owned by “Big Three” music labels Warner, Sony, and Universal as well as Abu Dhabi Media Group and Google — became the best-known distributor of music videos on the internet. The network developed a particularly strong bond with YouTube, but Huggers sought to generate more brand recognition for Vevo itself. The most prominent project he sought to complete was a planned subscription service that would offer both music videos and original content to its customers.

In February 2017, Vevo announced that the subscription video service would be put on hold, and updates from the company have been scant since then. In the memo announcing his departure, Huggers wrote that he is a “big believer in the growth opportunities of the direction we have discussed at recent Town Hall meetings,” but also said “now is the perfect time for someone new to lead this next chapter for Vevo.”

Subscribe for daily Tubefilter Top Stories

Subscribe

“When I reflect on nearly three years with Vevo, I cannot help but to feel very proud of the transformation that we have achieved together,” Huggers wrote. Whether you look at financial performance, audience engagement, editorial output, product experience, brand recognition, impact and exposure in the market place, etc. By all those indicators Vevo is a much stronger company today.”

With Huggers’ departure, Vevo CFO Alan Price has been appointed as the company’s interim CEO. He will pull double duty as both CEO and CFO until a full-time replacement for Huggers can be found.

Share
Published by
Sam Gutelle

Recent Posts

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does…

8 hours ago

Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”

It's been 17 years since a group of students at Texas A&M University launched Dude Perfect,…

9 hours ago

MrBeast’s toy line is crossing over into the Roblox universe

MrBeast wants to sell a lot of toys during the upcoming holiday season, so he's…

10 hours ago

YouTube is reportedly planning to challenge Spotify in a new area: audiobooks

YouTube wants to be the place consumers go when they want to discover their next page-turner.…

11 hours ago

TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

As you probably know, "microdrama" is the current format du jour for everyone hoping to…

1 day ago

Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

1 day ago