The man who manages digital stars like Arden Rose, Wes “Wuz Good” Armstrong, Mikey Bolts, and Craig “WheezyWaiter” Benzine is launching his own company. Byron Austen Ashley, formerly of Big Frame, has announced Settebello Entertainment, a management firm and production studio.
At Big Frame, Ashley landed roles for clients clients and worked as a producer on several projects, including the 2015 feature film Bad Night. One of his latest production credits came in Armstrong’s series Couples Night, which premiered earlier this year on Facebook.
In total, Ashley spent six years at Big Frame. During his time there, the agency was acquired by its current owner, AwesomenessTV
. In recent years, several Big Frame managers have moved on from their positions in order to launch their own companies. Earlier in 2017, Lisa Filipelli, whose clients include Tyler Oakley and Ingrid Nilsen, departed her post in order to build her own firm.While Settebello will be independent from AwesomenessTV, Ashley will maintain a close relationship with his former employer. One of the new studio’s first moves is a first-look deal with Awesomeness, which will cover the digital-friendly projects that emerge from Settebello’s production division.
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