Marvel‘s Avengers is a franchise built on big stars, big budgets, big action sequences, and big box office returns, and its most colossal installment yet has pulled in a digital audience befitting its grandeur. One day after the trailer for Avengers: Infinity War arrived online, it set the record for the most trailer views over a 24-hour period, reeling in a reported 230 million views across all platforms.
Infinity War, set for a May 4, 2018 release, will be the culmination of the 18 films that have preceded it in the Marvel Cinematic Universe. It boasts a star-studded cast even by superhero movie standards, uniting performers from previous Avengers
installments with those from Guardians of the Galaxy, Spider-Man: Homecoming, Doctor Strange, and Black Panther. The stacked nature of that cast has generated enough excitement to push the Infinity War trailer past that of It, which broke the one-day view record when it received 179 million views during a 24-hour period in late March.Marvel reported the 230 million-view estimate in a tweet. That number has since been reported by outlets like Entertainment Weekly and The Hollywood Reporter.
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