YouTube Red

LeBron James To Produce ‘Best Shot’ Docuseries At YouTube Red

YouTube Red has tapped one of the biggest names in professional basketball, LeBron James, for an upcoming docuseries titled Best Shot.

The eight-episode series, which will arrive on YouTube Red next year, follows a group of promising high school basketball players and chronicles life lessons learned as they’re mentored by former Chicago Bulls star and current ESPN analyst Jay Williams, according to Variety — whose career prematurely ended after a 2003 motorcycle accident. Best Shot is being produced by James’ production company, SpringHill Entertainment, alongside Boardwalk Pictures and Blue Ribbon ContentWarner Bros. Television Group’s digital series production unit.

“We’re passionate about this story because it’s about real high school students encountering real-life challenges,” SpringHill CEO Maverick Carter said in a statement. “All they need is that little push in the right direction, and with a relatable mentor like Jay Williams guiding them, they’ve got a very real opportunity to change their lives forever.”

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The series will be directed by Michael John Warren, who also helmed Jay-Z’s Fade To Black documentary as well as Nicki Minaj’s My Time Now and Drake’s Better Than Good Enough. “It’s a multilayered series that is as much about the universal human condition as it is basketball,” Warren said of the project.

Other projects in the works at SpringHill include an HBO documentary about the boxer Muhammad Ali; a scripted series about beauty entrepreneur Madame C.J. Walker starring Octavia Spencer; and a multi-part NBA documentary for Showtime, according to Variety. And James isn’t the only high-profile baller to have a burgeoning presence on YouTube: fellow NBA star Kevin Durant dropped his own documentary on YouTube over the summer titled Still KD.

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Published by
Geoff Weiss

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