YouTube Red

LeBron James To Produce ‘Best Shot’ Docuseries At YouTube Red

YouTube Red has tapped one of the biggest names in professional basketball, LeBron James, for an upcoming docuseries titled Best Shot.

The eight-episode series, which will arrive on YouTube Red next year, follows a group of promising high school basketball players and chronicles life lessons learned as they’re mentored by former Chicago Bulls star and current ESPN analyst Jay Williams, according to Variety — whose career prematurely ended after a 2003 motorcycle accident. Best Shot is being produced by James’ production company, SpringHill Entertainment, alongside Boardwalk Pictures and Blue Ribbon Content — Warner Bros. Television Group’s digital series production unit.

“We’re passionate about this story because it’s about real high school students encountering real-life challenges,” SpringHill CEO Maverick Carter said in a statement. “All they need is that little push in the right direction, and with a relatable mentor like Jay Williams guiding them, they’ve got a very real opportunity to change their lives forever.”

Subscribe for daily Tubefilter Top Stories

Subscribe

The series will be directed by Michael John Warren, who also helmed Jay-Z’s Fade To Black documentary as well as Nicki Minaj’s My Time Now and Drake’s Better Than Good Enough. “It’s a multilayered series that is as much about the universal human condition as it is basketball,” Warren said of the project.

Other projects in the works at SpringHill include an HBO documentary about the boxer Muhammad Ali; a scripted series about beauty entrepreneur Madame C.J. Walker starring Octavia Spencer; and a multi-part NBA documentary for Showtime, according to Variety. And James isn’t the only high-profile baller to have a burgeoning presence on YouTube: fellow NBA star Kevin Durant dropped his own documentary on YouTube over the summer titled Still KD.

Share
Published by
Geoff Weiss

Recent Posts

Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

For the very first time, the U.S. Small Business Administration has issued digital content creators a…

2 days ago

Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Here’s some advice: LinkedIn has a new monetization product built around consulting sessions

On October 15, LinkedIn unveiled a slew of updates for its 24-year-old platform. There's a lot to…

3 days ago

TikTok Shop promises many Happy Returns as holiday season sales ramp up

On TikTok Shop, the holiday season has already started, and the platform is delivering a fresh…

3 days ago

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does…

3 days ago

Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”

It's been 17 years since a group of students at Texas A&M University launched Dude Perfect,…

3 days ago