BroadbandTV

BroadbandTV Signs Yousef ‘FouseyTube’ Erakat, Bart Baker, And h3h3Productions

BroadbandTV’s latest round of creator signings represents a major coup for the Canada-based digital entertainment network. It has inked deals with Yousef ‘FouseyTube’ Erakat, Bart Baker, and Ethan and Hila Klein — the husband-and-wife duo behind h3h3Productions.

Erakat, who is primarily renowned for his prank videos and vlogs — and who counts 20 million followers across social media — was previously signed to the Studio71 multi-channel network. Music video parody artist Baker (17.8 million combined social followers) was affiliated with Disney’s Maker Studios, while h3h3Productions — who have accumulated roughly 8 million combined followers thanks to their comedy and commentary videos — were formerly working with Complex, according to Variety, which was first to report the signings.

BroadbandTV (BBTV) will work with the trio of channels on advertising initiatives, subscription streaming ventures, app creation, and merchandise. The RTL Group

-owned network’s creator roster also includes electronic music trio Major Lazer, stunt scooter rider Tanner Fox, and LGBT creator Davey Wavey. Earlier this year, RTL said it was exploring strategic alternatives for the 49% stake in BBTV that it doesn’t already own and said it didn’t intend to buy — including a sale or IPO. BBTV was founded by CEO Shahrzad Rafati in 2005.

Subscribe to get the latest creator news

Subscribe

“We are thrilled to be partnering with some of the top digital content producers in our space as we continue to advance digital entertainment while catering great content for millennial audiences,” Ali Adab, BBTV’s VP of content and partnerships, told Variety in a statement.

Share
Published by
Geoff Weiss

Recent Posts

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

4 hours ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

5 hours ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

7 hours ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

1 day ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago

Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago