News

YouTube Red Teases ‘We Are Savvy,’ Its Upcoming Series Aimed At Tweens

YouTube Red is ready to roll out a show aimed at “savvy” young viewers. A trailer has arrived for We Are Savvy, in which YouTube star Annie LeBlanc and a trio of co-hosts will use a variety of segments to inspire and entertain tween viewers.

We Are Savvy is billed as a scripted series, though it also features several elements typical of unscripted fare. When it was first announced back in August, it was billed as a “magazine-style” program broken down into segments. The topics covered in the show will range from DIY projects to life hacks, and the hosts will use interviews to add more depth to the subjects they cover. Guest stars will include musician Alessia Cara and supermodel Coco Rocha.

LeBlanc, who first rose to digital prominence as part of the Bratayley

family, will introduce each episode. Her three co-hosts — Spencer Barbosa, Tehya Silbermann, and Sarah Webber — will anchor individual segments of their own, uttering the show’s “savvy” catchphrase as they go. A few of those clips can be seen in the We Are Savvy trailer, which is available through LeBlanc’s personal YouTube channel.

Subscribe to get the latest creator news

Subscribe

We Are Savvy first aired in 2016 in Canada, where its producer B Minors Productions (a division of Banger Films) is based. With its girl power vibe and its sunny, colorful vibe, the show is keen to win viewers in the States as well. If you want to check it out, you can pick up a YouTube Red subscription for $9.99. The first episode arrives on September 6.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Hollywood’s creator obsession continues as Sony hires YouTube exec to lead horror label

As major film studios seek deals with directors whose careers began on social media, Sony…

2 days ago

YouTube eclipses TV to become the top news source in the U.S.

Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…

2 days ago

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…

3 days ago

OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.

Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…

3 days ago

AI-generated videos get labels. The European Union is applying the same standards to text.

AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…

3 days ago