Jenn Im Is The Latest YouTube Star To Launch Her Own Fashion Line

On the Clothes Encounters

YouTube channel, Jenn Im shares some of her favorite styles with her fans. Now, she’s getting an opportunity to make a big fashion statement of her own. On August 22, Im will launch a clothing line called Eggie.

Eggie, WWD reports, will feature a combination of “cropped tops, bodysuits, hoodies, bomber jackets, tracksuits, jumpsuits and blazers,” all of which will be priced between $25 and $79. Much of Im’s style is inspired by trips to Goodwill and other thrift stores, so one would expect that her own designs will reflect her interest in that aesthetic. Im’s passion for thrifting is so strong that she was recruited by the Ad Council earlier in 2017 for a campaign that encouraged donations to Goodwill.

Im has hosted videos on Clothes Encounters since 2010. In addition to fashion content, she also shares her favorite makeup looks, some of which have received millions of views.

Beyond YouTube, Im also counts big followings on platforms like Instagram, Facebook, and Twitter. She is represented by UTA and is managed by Ashley Villa at Rare Global.