Kin Community Signs Celebrity Pastry Chef Anna Olson

Celebrity pastry chef Anna Olson, whose Food Network Canada series Bake With Anna Olson is set to air this fall, has joined Kin Community, a digital network and content company in the lifestyle space.

As part of the deal, Kin Community’s Canadian division will manage and ink brand deals for Olson’s Oh Yum YouTube channel, which counts roughly 200,000 subscribers and 12 million lifetime views. Kin will also harness its marketing, promotional, and data services in order to drive greater engagement and growth on Oh Yum, which is produced in partnership by Peace Point Entertainment Group and Boat Rocker Studios, and which features versions of Olson’s most popular recipes reimagined for YouTube.

In order to kickstart the partnership, Olson and fellow Kin creator Beth Le Manach (of Entertaining With Beth) collaborated on a series where they shared dessert recipes for Canada Day and July 4, respectively. Other Canadian creators signed to Kin — which has a roster of roughly 130 YouTubers — include Rachel Cooper

“Anna is a dynamic chef and personality, who fits perfectly into Kin’s community of creators focused on all things home,” said Kin’s VP of international, Rick Matthews. “Our brand partners now have the opportunity to work with Anna across multiple platforms — broadcast, foodnetwork.ca, and YouTube — to maximize their impact and reach.”

“[Anna] has experienced great success on television and more recently online, which makes her partnership with Kin so timely,” added John MacDonald, SVP of women and lifestyle content of Corus Entertainment, which owns Food Network Canada.