YouTube Spearheads #PowerToDecide Campaign Ahead Of U.K. General Election

Just as it launched the #voteIRL campaign ahead of the U.S. election in order to encourage young people to storm the polls, YouTube has announced a comparable site-wide initiative in the U.K. dubbed #PowerToDecide ahead of the general election there on June 8, where conservative candidate Theresa May will face off against Labour Party head Jeremy Corbyn. The election takes places less than one year after the stunningly consequential Brexit vote, in which the U.K. opted to depart the European Union.

“Tons of you are watching the election debates, chewing over the issues, and thinking about who to vote for,” wrote YouTube public policy exec Alina Dimofte in a blog post. “And we encourage people — especially young people — to use their #PowerToDecide and make themselves heard in Westminster next week.”

Check out a video created by YouTube to announce the initiative — featuring appearances by Russell Brand, Devin Super Tramp, Musical Bethan, Tom Daley, and more — right here:

In addition to YouTube’s own efforts, bold-faced U.K. creators like Humza Arshad, Suli Breaks, FunForLouis, and the Mandeville Sisters will take to their personal channels to create videos in support of the #PowerToDecide campaign in coming days.