Rosanna Pansino, who hosts one of YouTube’s foremost cooking shows, Nerdy Nummies, and who counts roughly 8.1 million subscribers on her eponymous channel, has announced her next major business venture: a nerd-leaning baking line.
Pansino created the range, which has been dubbed The Ro Collection, alongside Wilton, an Illinois-based food and crafting company founded in 1929 with whom she has also collaborated on 23 branded videos on her YouTube channel over the years. She made the official announcement at the International Home + Housewares Show earlier this month in Chicago, and on her YouTube channel over the weekend.
The range will comprise kitchen tools (including colorful mixing bowls and spatulas printed with digital shapes), 8-bit heart-shaped sprinkles, and decorating tools (geek-chic cookie cutters and cupcake liners adorned with whimsical sayings like ‘life is what you bake it’). Prices have yet to be announced, but the products will bow in late summer at Michael’s
and Jo-Ann Fabric & Crafts.Pansino previously released her very own cookbook, appropriated dubbed The Nerdy Nummies Cookbook, in 2015. Check out some of the products from her upcoming cooking line below:
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