YouTube beauty creator Carli Bybel, whose two channels have amassed roughly 5.6 million subscribers, has been named global ambassador for the WAH Foundation. WAH stands for water and healthcare, and the non-profit is dedicated to improving the lives of rural communities in Cambodia.
Bybel has launched a scholarship with the WAH Foundation to provide 120 girls with college educations at Cambodia’s Bright Hope Institute. In order to fund the endeavor, Bybel has established Pranava Beauty, a new company that will vend crystal charity bracelets — and, down the road, other products — for $20 apiece. Bybel is aiming to raise a total of $100,000, and, next month, she will travel to Cambodia to personally deliver the check.
“Carli’s global influence will help change lives and give underprivileged girls an opportunity for a brighter future,” WAH Foundation founder Christopher Wilson said in a statement.
In coming weeks, Bybel will share other vegan, cruelty-free, and purpose-driven products she loves or has created via Pranava Beauty. In 2015, for instance, Bybel launched a makeup palette alongside BH Cosmetics. This summer she says she’s launching a perfume called Opal, which is her birth stone. The word ‘Pranava’, she explains in an announcement video, means ‘Om’ — a sacred yoga mantra.
Check it out below:
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