News

Michael Green, Co-Founder Of The Collective, Steps Down From His Studio71 Post

As one major executive enters Studio71, one of the company’s foundational members is leaving. As first reported by Variety, Michael Green — who co-founded music-management company-turned-digital-video network The Collective, will step down from his role as Studio71‘s chairman.

When Green founded The Collective in 2005, it was a music industry business, but in the 2010s, the company’s Collective Digital Studios network emerged as one of the top MCNs in the online video industry. In 2014, The Collective’s original music management business shut down entirely, with Green acknowledging that his heart was “no longer in the management world.”

One year later, German conglomerate ProSiebenSat.1, which owned a majority stake in Collective Digital Studios, merged it with another online video property, Studio71. Original, that venture was known as Collective Studio71, but the Collective name was dropped entirely in 2016

, and the network is now called Studio71.

Subscribe to get the latest creator news

Subscribe

“I saw my vision to fruition,” said Green. “There are a lot of people who have represented the biggest talent. What there aren’t are a lot of people who can leverage that and pivot into a real asset-based business.”

Variety hinted that Green’s next move would be something “that returns him to his entrepreneurial roots.” While his chairman role will become vacant, Reza Izad will remain the CEO of Studio71.

Studio71’s 1,200-plus partner channels include several run by top YouTube stars. The latest additions to the company’s network include Joe Santagato and Julian Smith.

Share
Published by
Sam Gutelle

Recent Posts

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

13 hours ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

1 day ago

Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago

4chan’s feud with the U.K. previews the future of social media regulations

Stop me if you heard this one before: 4chan and its anti-authoritarian streak are playing a pivotal…

5 days ago

Google, Idris Elba pledge $1 million to bring generative AI to African creators

Can generative AI bridge the access gap that has long held back African creators? Google and Idris…

5 days ago

YouTube joins Mark Rober’s $55 million mission to help teachers spread the good word of STEM

Mark Rober is spending $55 million on a full grade school STEM curriculum that will…

5 days ago