Vevo Names Former Pandora Exec Will Jackson SVP Of Strategy And Operations

Leading music video platform Vevo has named Will Jackson senior vice president of strategy and operations, the company announced today — a newly-created role. Jackson, who joins Vevo from Pandora, will be responsible for defining and executing the company’s long-term growth strategies.

Jackson’s hire follows Vevo’s appointment last month of Kevin McGurn, a former Hulu and Fullscreen executive, as its chief sales officer.

“I’m thrilled to welcome Will Jackson to Vevo in this critical role,“ CEO Erik Huggers said in a statement. “Will’s broad digital media experience and expertise in aligning organizations around achieving ambitious long-term goals will be integral to our ability to deliver on Vevo’s growth potential in 2017 and beyond.”

Jackson previously served as VP of corporate strategy and international development at Pandora, and held a similar role at Intel for its Internet TV efforts.

Vevo, which is owned by Universal Music and Sony Music and counts 21 billion monthly views — largely thanks to its presence on YouTube — has explored several expansion strategies in recent months. A planned subscription service, however, for which the company was looking to raise $500 million in order to launch, was put on hold last month while Vevo eyes international growth and additional original content.