Leading music video platform Vevo has named Will Jackson senior vice president of strategy and operations, the company announced today — a newly-created role. Jackson, who joins Vevo from Pandora, will be responsible for defining and executing the company’s long-term growth strategies.
Jackson’s hire follows Vevo’s appointment last month of Kevin McGurn, a former Hulu and Fullscreen executive, as its chief sales officer.
“I’m thrilled to welcome Will Jackson to Vevo in this critical role,“ CEO Erik Huggers said in a statement. “Will’s broad digital media experience and expertise in aligning organizations around achieving ambitious long-term goals will be integral to our ability to deliver on Vevo’s growth potential in 2017 and beyond.”
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Jackson previously served as VP of corporate strategy and international development at Pandora, and held a similar role at Intel for its Internet TV efforts.
Vevo, which is owned by Universal Music and Sony Music and counts 21 billion monthly views — largely thanks to its presence on YouTube — has explored several expansion strategies in recent months. A planned subscription service, however, for which the company was looking to raise $500 million in order to launch, was put on hold last month while Vevo eyes international growth and additional original content.