News

On Oscar Night, Netflix Teases Its Biggest-Ever Feature Film, Starring Will Smith

Thanks to The White Helmets’ win in the Short Subject Documentary category, the 2017 Academy Awards marked the first ever victory for a Netflix-distributed project at Hollywood’s most prestigious award ceremony. During the show, Netflix also reminded viewers that it has even bigger film projects coming through its pipeline. In one of the Oscars’ commercial breaks, the subscription video on-demand platform shared the first teaser for Bright, a sci-fi/fantasy film starring Will Smith.

In the world of Bright, magic is real and humans live alongside multiple fantastical races. Smith stars as a cop who, along with his orc partner (Joel Edgerton), must investigate the power possessed by a magical wand. The film’s teaser first aired as a commercial, and Netflix has since posted it to YouTube.

Subscribe for daily Tubefilter Top Stories

Subscribe

Bright is notable as the most expensive film Netflix has picked up so far. The streamer won a bidding war for the project back in March 2016, paying $90 million for the right to distribute the film.

David Ayer, who directed Smith in Suicide Squad, will also be behind the camera for Bright. A reprise of the creative partnership featured in Suicide Squad isn’t exactly a great sell given that movie’s cold reception, but Netflix knows what its subscribers like. They like fantasy (see Stranger Things), they like crime thrillers (see Narcos), and they probably like Will Smith (who doesn’t?) Those factors make Bright an interesting bet; it’s due out in December 2017.

Share
Published by
Sam Gutelle

Recent Posts

Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

For years, Netflix has wanted to make its name as the home of ultra-premium content.…

10 hours ago

Top 5 Branded Videos of the Week: Movie moments

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

12 hours ago

At Cannes, ByteDance brings generative AI films into the market

Does generative AI represent the future of the film world, or is it an existential…

16 hours ago

UMG’s new TikTok and Spotify deals are what we should expect in the age of AI

In its latest deal with TikTok, Universal Music Group said it's all about "[promoting] human…

2 days ago

Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…

5 days ago