Kingsley, Jenn McAllister, Tyler Oakley, and Andrea Russett are all taking part in a clever new social campaign urging first-time voters to register and turn up at the polls this Election Day. Spearheaded by the youth-oriented nonprofit Do Something, the campaign is titled Lose Your V-Card and features taglines like, ‘You never forget your first time.’
The campaign will run through Oct. 31. After signing up to receive voter registration info, users will receive personalized ‘V-Cards’ — or images with their photos and suggestive taglines — that they can then share across social media. And when participants share voter registration information with friends, they are automatically entered to win a $5,000 scholarship. Do Something says that there are a total of 16.9 million potential new voters this election cycle.
The aforementioned creators have been tweeting in support of the campaign throughout September — as have a handful of popular musicians, including Fifth Harmony’s Lauren Jauregui, Daya, JoJo, Bebe Rexha, Halestorm, and Fitz And The Tantrums. The rapper Mac Miller is doing a signed album giveaway on his Facebook page for registered fans.
Do Something also created a video featuring young Americans discussing why they’re excited to vote for the first time on Nov. 8. Check it out below:
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