Fullscreen Names Former Vevo Executive Scott Reich SVP Of Programming

Fullscreen has named Scott Reich senior vice president of programming, where he will be tasked with overseeing development of scripted and unscripted projects — as well as content acquisition — for the company’s recently-launched eponymous subscription platform. In his new role, Reich will report to Fullscreen general manager Martin Keely, and will oversee both Polly Auritt, the company’s vice president of scripted programming, and Jason Kwong, head of content licensing and acquisition.

Prior to Fullscreen, Reich was the vice president of programming and original content at Vevo, where he also oversaw all live performances and events. He has also worked at Fuse as a programming consultant, spearheading special events with Jay-Z, John Mayer, and Maroon 5. Before that, Reich held programming roles at both Concert.TV and VH1.

“Scott is an expert at programming fresh and exciting content lineups that engage passionate audiences,” Keely said in a statement. “With his leadership, our top-notch development and acquisition teams will continue delivering great storytelling and collaborating with creators to build upon the foundation in place for the service.”

Fullscreen, founded in 2011, launched its $4.99-per-month SVOD service, fullscreen, in April, which is aiming to provide an MTV-like watching experience for the social generation. Fullscreen subsequently announced a corporate restructuring into three different branches: the Fullscreen Creator Network, its foundational business helping creators grow viewership and monetization; Fullscreen Entertainment, which includes its live events division, the new SVOD service, and Rooster Teeth; and Fullscreen Brandworks, which is dedicated to marketing.