As 360-degree videos explode across Facebook, the social network has compiled a list of the top 10 clips of 2016 thus far in terms of total viewing time.
Taking the number one spot is an ABC News video posted in January of Times Square in the midst of a two-foot blizzard. And the most-viewed clip within a 24-hour period features the opening credits of popular HBO series Game Of Thrones in 360 degrees, writes Facebook data analyst Jon Lee and partner product lead Paul Beddoe-Stephens. The Game of Thrones clip, they say, cinched a staggering 5.3 million views in one day.
Soccer and nature-related videos seem to perform particularly well in 360 degrees. Clips featuring the Liverpool and Barcelona Football Clubs both appear within the top 10, while three National Geographic clips — two of which were shot on Russia’s Kamchatka Peninsula — are also in the ranking.
And feature films have successfully harnessed the 360-degree medium as a promotional vehicle. Clips from Deadpool and Zoolander 2 both appear within the top 10.
Check out the full list, in order of views, below:
1. ABC News: 360° Tour of Times Square During Winter Storm
2. Brazilian singer Ivete Sangalo’s 360 video for her hit song ‘Farol.’
3. Game of Thrones: Game of Thrones Opening Credits 360 Video
4. Deadpool: See Deadpool everywhere (especially in theaters)
5. Zoolander 2: Facebook 360° Experience
6. Liverpool FC: 360°: ‘You’ll Never Walk Alone‘
7. National Geographic: 360° Tour of a Volcanic Eruption in Kamchatka
8. National Geographic: 360°: Swimming With Bears in Kamchatka
9. National Geographic: 360° Tour: The “Devil’s Pool” at Victoria Falls
10. FC Barcelona: 360º Mosaic tribute to Cruyff
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