OpenSlate Launches YouTube Advertising Tool, Adds New Execs

OpenSlate is known for the comprehensive YouTube channel data it provides at the custom “SlateScore” metric it uses to rank those channels. Now, the social video analytics company is giving advertisers a new tool they can use to program their YouTube campaigns. It has launched the YouTube GRP Planning Tool, which lets its users pull together large networks from among the plentiful ad-supported inventory on the world’s most popular video site.

The GRP Planning Tool, which is available for free, offers advice to media buyers regarding the videos on which they should spend their budgets. In generating those insights, the new service accounts for the quality, safety, and subject matter of its selected videos, and lets users set custom parameters in order to further hone the results. “There are now more than 200 million ad-supported videos on YouTube, and finding the perfect combination of content for a given message and audience has never been more challenging,” said OpenSlate CEO Mike Henry

in a press release. “OpenSlate’s new planning tool makes the scale of YouTube more approachable and, ultimately, more efficient.”

The launch of the GRP Planning Tool comes during a period of significant growth for OpenSlate. In recent months, it has made a number of significant hires, including a pair of high-level execs who have joined from major broadcasting companies. Its new CMO, Andrea Ching, previously worked at Turner, while new CTO Matt Kopit arrived at OpenSlate after spending nine years at Viacom.

Beyond its analytical tools, OpenSlate also offers studies related to the online video industry. Those papers can be found on the company’s website.