Late last year, Yahoo shuttered Yahoo Screen, its dedicated video hub, and said it would instead redistribute video efforts across its fleet of “Digital Magazines” in varied verticals like beauty, food and technology. However, today brings some more sobering news for the beleaguered Internet giant’s ambitions in the lucrative video category, which CEO Marissa Mayer once described as a key engine for growth.
“Today we will begin phasing out the following Digital Magazines,” wrote Yahoo’s global editor-in-chief Martha Nelson on Tumblr: “Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.”
For those counting, that leaves just four content categories that the
company says it will focus on moving forward: News, Sports, Finance and Lifestyle. However, stories and videos that would have appeared in the former magazines might still appear within one of the four new focus categories, Nelson said.“We will be working to make Yahoo an even more essential part of your life,” she wrote.
On an earnings call earlier this month, Mayer said the company would shed 15% of its 11,000 employees. Mayer also noted at the time that, going forward, Yahoo’s primary focus would be a “three-legged chair” including search, mail, and Tumblr.
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