The most prominent online video site in Europe has a new member of its executive team. Maxime Saada, the CEO of Canal Plus Group, has been named the Chairman of Vivendi-owned Dailymotion.
Saada’s ascension to Dailymotion’s leadership team allows Vivendi to unite two of its most significant property. The French media company owns Canal Plus, and it acquired Dailymotion in 2015, paying €217 million ($241 million) for the video platform.
Saada will replace Cedric Tournay, Dailymotion’s former chairman. He will also retain his position as the Canal Plus Group’s CEO.
Canal Plus has established its own digital video presence outside of Dailymotion. The TV network, which airs throughout the Francophone world, previously brought some of its programs to YouTube and teamed up with popular French channels like Studio Bagel.
According to Variety, Dailymotion gets more than 3.5 billion views per month. The Paris-based video site previously caught our attention with an ambitious slate of original series; now that it has a stronger alliance with a major TV network, perhaps more premium content will soon arrive on its shores.
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