Meow Mix Crowns Top Felines With Cat’s Meow Awards

How better to wrap up 2015 than by recognizing some of the year’s top cat videos? Meow Mix has done just that with the Cat’s Meow Awards, which recognize outstanding felines in three different categories.

The Cat’s Meow nominees were selected from more than 25,000 submissions culled from cat owners across the United States. The winners were then chosen by the Meow Mix Acatemy, a community of cat lovers hosted by the well-known cat food brand. Finally, on the Meow Mix YouTube channel, a pair of narrators oversee the ceremonies and crown the top cats in three categories: “Cat Cuddle,” “Cat-hlete,” and “Wild Cat Card.”

The Cat’s Meow Awards support Meow Mix’s charitable efforts; the brand plans to give away 50,000 free treats from its Irresistables line. More information about that campaign can be found here.

Given their brand sponsorship, their celebration of Internet kitties, and their ties to charity, the Cat’s Meow Awards will remind some cat lovers of The Friskies, Purina’s own annual feline award suite. There are some noticeable differences, however, between the two programs. Compared to The Friskies, the Cat’s Meow Awards are more-heavily branded and less associated with the online video community at large. The main attraction, however, is the same in both cases: The Cat’s Meow Awards, like The Friskies, are all about cute pet moments, and in that regard, they deliver.