A premium cable channel that has embraced the reach of the Internet is up to its usual tricks. On January 1st, Showtime will premiere the season six premiere of Shameless and the first episode of Billions several days before their respective TV air dates of January 10th and January 17th.
The episodes will be available on a number of different platforms. According to Variety, Showtime’s digital distribution network includes YouTube, Facebook, Hulu, Roku, PlayStation Vue, iTunes and its Sho.com website.
By offering early digital access to Shameless and Billions, Showtime is once again returning to a strategy it has utilized since at least 2012
. In that time, the practice of early online premieres has become common among distributors of premium programming. HBO has adopted it, and more recently, Netflix jumped on the bandwagon as well, sharing the first episode of its true crime series Making A Murderer on YouTube.Shameless is a dramedy centered on a working-class family, while Millions is a political drama starring Paul Giamatti. The latter series’ first season will run for 12 episodes.
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