Smart Girls Launches ‘The Sims’-Themed Building Series To Encourage Young Girls To Dream

Smart Girls at the Party has debuted yet another female-empowering web series. The Legendary-owned digital network, co-founded by Amy Poehler and Meredith Walker, launched the new video game-themed branded entertainment series Smart Girls Build with The Sims 4 on December 9, 2015.

Created in conjunction with Sims‘ publisher Electronic Arts Inc. (EA), Smart Girls Build with The Sims 4 is described in a release as a show which demonstrates “girls can be and do anything they can dream up, by exploring their unique passions and talents in The Sims 4.” Each episode finds one young woman partnering with an EA producer who creates a personalized Sim character based on the girl’s traits, personality, and life goals. The young woman can then realize her talents and dreams in The Sims 4 video game. The first episode of Smart Girls Build with The Sims 4

features 13-year-old Celeste teaming with The Sims 4 associate producer Azure Bowie to build a Sim who loves to dance, just like Celeste.

Subscribe to get the latest creator news

Subscribe

Smart Girls Build with The Sims 4 is the most recent series to join Smart Girls’ quickly-burgeoning library of original series. In mid-November, Smart Girls debuted She Said, a female-skewing talk show hosted by comedians Cameron Esposito and Rhea Butcher. Before that, the digital network released the supernatural-themed makeup series The Other Side with Annamarie Tendler and the book review show Book Report with Aisha Muharrar.

You can catch new episodes of Smart Girls Build with The Sims 4 every Wednesday on the show’s official Smart Girls page.

Share
Published by
Bree Brouwer

Recent Posts

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

17 minutes ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

57 minutes ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

4 hours ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

24 hours ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago

Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago