Electronic Arts

• EA wants ‘The Sims’ to be its answer to Roblox. Players have other ideas.
• Netflix Hires Gaming Vet Mike Verdu, Plans To Add Video Games To Platform Next Year

  Netflix has hired gaming industry veteran Mike Verdu, and plans to offer video games on its platform beginning next year.

  
• At U.K. Parliament Hearing, Electronic Arts Says Its Loot Boxes Aren’t Loot Boxes

  Representatives from video game publisher Electronic Arts (EA) and Fortnite’s developer Epic Games were in front of the U.K. Parliament this week to defend the use of loot boxes in their games, and to say things in the room got a little tense is putting it lightly.

  
• Gaming Giant EA Outlines New Disclosure Guidelines For Content Creators

  Creators must include an audio message or clearly visible watermark at the start of any branded clips denoting that they’ve been supported or sponsored.

  
• Smart Girls Launches ‘The Sims’-Themed Building Series To Encourage Young Girls To Dream
• Microsoft Isn’t The Only Company Paying Gamers For Positive Opinions
• Crysis Team Providing ANOTHER Video Game Web Series
• NFL Athletes Get SEAL Training, Promote ‘Battlefield 3’
• Sony PlayStation Lands Big Brands for ‘The Tester’ Season 2
• EA Rolls Out ‘Madden’ Web Series to Launch NFL 11