This Christmas, Judy and Benji Travis are using their digital stardom for good. The YouTube couple behind the popular family-centric channel ItsJudysLife and ItsJudysTime (which collectively boast over 2.4 million subscribers) have launched the month-long “Dancember” charity drive in order to bring food to hungry children around the world.
“Dancember” is an annual, dance-themed event spearheaded by the Travises to benefit a charity of their choice. This year, the YouTube couple chose to partner with Convoy of Hope, an organization which helps feed impoverished children in countries like the Philippines. In order to raise money for Convoy of Hope, the Travises have set up a dedicated Prizeo page for donations through the end of 2015. “Dancember” will also feature a day-long live stream on December 18, 2015 featuring plenty of dancing with fellow YouTubers and guest stars Promise Phan, Mike Tompkins, and Laura Vitale.
Additionally, the Travises have provided a great incentive for people to donate to “Dancember.” Anyone who donates to the campaign will be entered into a raffle for a chance to win a VIP trip to VidCon 2016 in Anaheim, California. The selected winner and one guest will receive VidCon tickets, round-trip airfare, a two-night hotel stay, and a private lunch with the Travises.
“Last year, Dancember raised more than $200,000 for the fight against human-trafficking and other humanitarian causes,” said Benji Travis in a release. “This year, Convoy of Hope’s Children’s Feeding Initiative, which feeds nearly 150,000 children in 10 countries, will be the main beneficiary.”
“We’re honored to partner with Benji and Judy for Dancember,” says Kirk Noonan, Vice President of Creative Communications for Convoy of Hope. “Being exposed to their extensive YouTube and social media audiences will allow us to continue to improve the lives of children and families throughout the world.”
If you’d like to participate in “Dancember,” you can donate to the cause via Prizeo and tune in to the live stream on December 18 starting at 3 PM PST. And thanks to this nifty tool, you can also change your Facebook and Twitter profile pictures to a “Dancember”-themed image to show your support.
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