Despite all of the controversy that has surrounded it, YouTube Kids has had a big 2015. The child-friendly app, which first launched in February as a home for age-appropriate videos, has surpassed 10 million downloads and has launched in five new countries: The UK, Ireland, Canada, Australia, and New Zealand.
The 10 million downloads come across iOS and Android devices, as YouTube Kids is available from both Google Play and the App Store. Users are not simply downloading the app and forgetting it, either; instead, its videos have experienced massive watch time. Specifically, YouTube noted that a 54-minute compilation of nursery rhymes, beginning with “Wheels on the Bus” and ending with “This Old Man,” has accrued more watch time than Psy’s “Gangnam Style.”
It’s also set to become the next video to achieve more than one billion views.Clearly, YouTube Kids has been a big hit with American kids and their parents, and thanks to its latest update, families in other countries will get to experience it, too. Will foreign advocacy groups rise up against the app’s branded videos and its occasionally-inappropriate content, just as American watchdogs have? It’s too early to tell.
It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence…
Accenture is making a big move in the creator economy. The global consulting firm, which…
Since the conclusion of Kai Cenat's month-long Mafiathon 3 event last October, his Twitch account…
Spotify isn't stopping with The Breakfast Club. The platform's recent deal to air Charlamagne tha…
Later this month, thousands of people from across the advertising industry will pour into Cannes,…
Search traffic, restaurant discovery, travel booking, fintech . . . What isn't TikTok into? Add…