RocketJump Comes To China By Dealing With Youku Tudou, The “Chinese YouTube”

RocketJump will soon make its premiere on Hulu, but that’s not the only new platform where Freddie Wong, Matthew Arnold, and Desmond Dolly’s production studio plans to expand. In addition, it has signed a deal with Youku Tudou, a video site sometimes referred to as China’s answer to YouTube.

By the terms of the deal, Youku Tudou will become the first Chinese platform to distribute RocketJump’s dazzling productions and will become the studio’s official platform within China. The two partners also plan to collaborate on original content, which will be released on Youku Tudou next year.

“We founded RocketJump for two reasons: to provide quality entertainment, and to reach as many different audiences as possible,” said Wong, who serves as RocketJump’s CEO, in a press release. “Youku Tudou gives us the reach into China that we’ve been looking for, and we look forward to sharing even more content with international audiences in the near future.”

Youku Tudou plays an important role in China, where YouTube has been banned since 2009. It was formed out of a 2012 merger between two online video rivals and has since scaled up its operation; it now reaches a reported 580 million users. Within the past week, it sold to Chinese e-commerce giant Alibaba in a deal reportedly worth close to $3.7 billion.

While Chinese audiences will meet RocketJump for the first time, those of us across the world are awaiting its next step. RocketJump: The Show, which will profile the studio’s creative process, will premiere on Hulu on December 2nd.