A talent agency that has recently expanded its profile within the digital video world has added four more content creators to its roster. Abrams Agency has signed Ann Reardon of How to Cook That, Jason Pinder of Simple Cooking, and sisters Kelsey and Kendra Murrell of Glamtwinz334 for representation.
Both Reardon and Pinder are notable names within YouTube’s culinary community. Reardon, who surpassed one million subscribers earlier this year and now has more than two million fans, is particularly known for her colorful confections. Pinder’s videos also trend toward sweets, but he tends to mix things up, as with a recent Halloween-themed video instructing viewers how to make blood. His channel recently recently the million-subscriber milestone as well.
The Murrell sisters’ combined YouTube presence is focused around beauty. As a duo, they post makeup tips, hair tutorials, and fashion lookbooks for their 435,000 subscribers.
In a press release, Abrams said it plans to pursue brand campaigns, theatrical opportunities, and literary endeavors for its new clients. Other YouTube stars who are aligned with the talent agency include Anna Akana and Brodie Smith.
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