Fullscreen has a new executive to head up marketing efforts. The YouTube multi-channel network has hired Jason Klarman as the brand’s first-ever Chief Marketing Officer.
Klarman, who will report to Fullscreen founder and CEO George Strompolos, will be responsible for the network’s overall marketing strategies and operations, helming marketing for areas such as brand development, live events, and merchandising. The new Fullscreen CMO brings plenty of marketing and leadership experience to the new media company thanks to his time as president of marketing consulting firm Hashtag Media Ideas. Klarman was also previously worked as president of Oxygen Media, where he grew the brand’s female-centric audience by more than 50%. Prior to Oxygen, Klarman held various vice president roles at Bravo Media, TRIO, and Fox News.
“Jason has a track record of connecting brands with passionate audiences who push the culture forward,” said Strompolos in a release. “He’s defined brands at the forefront of the media business, and as Fullscreen evolves into a consumer-facing media company, there’s no one more qualified at the helm.”
“Fullscreen is transforming the way content is created, consumed, and monetized,” added Klarman. “I couldn’t be more excited to join the team as it navigates this incredibly exciting, transformative time in the media business.”
Klarman joins Fullscreen as the brand works to expand its services and offerings to audiences around the world. In mid-September 2015, the network announced its plans to release its own subscription video service at some point in the future, where it will house both creator content as well as original content (such as the upcoming film The Outfield). Fullscreen also recently opened up a creator program alongside the CBC to help create new opportunities for Canadian video creators.
Fullscreen currently claims 5 billion video views per month and reaches more than 600 million total YouTube subscribers across all talent channels.
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