Ogilvy And Victorious Bring Creators And Brands Together At Stream Con NYC In ‘Creatorland’

When Stream Con NYC takes over the Javits Center in Manhattan on Halloween weekend, a select group of brands and stars will huddle away from the Industy Summit and its stellar speakers, the Creator Camp and its burgeoning talent, and the other ongoings at the event and its crowds for Creatorland, an intimate invitation-only series of discussions we’ve helped to facilitate about how marketers and talent come together in the new world of digital content.

Presented by OgilvyOne and Victorious (the mobile platform that powers superfan communities for Ryan Higa, The Young Turks, Lele Pons, and more of today’s burgeoning and biggest creators), the purpose of Creatorland is to help break down the walls between brands and creators by providing a relaxing and safe environment for the collaboration, ideation, and the exploration of opportunities offered by the new content marketplace.

“When OgilvyOne launched the Advanced Video Practice, we were the first large agency to formally address the ‘YouTube era’,” said Robert Davis, the practice’s Founder and current Executive Director of Content & Social at OgilvyOne. “From the beginning, we’ve understood that the draw for brands is not just online stars but the highly engaged audiences they’ve developed and the interactions that take place between them. Creatorland at Stream Con is a collaborative opportunity to further explore the possibilities of this new world.”

OgilvyOne’s Advanced Video Practice started way back in 2008, shortly after YouTube itself first started welcome advertisers to the platform. “The first breakthrough projects from the practice came in 2008 and 2009, with work for IBM and Nestle brands leading the way,” Davis explained. “At that time,

our focus was on YouTube channel strategies and customer engagement videos with business value beyond the viral view. One of our earliest strategic projects was the 2009 Raisinets YouTube channel and Nestle Crunch’s Apolo Ohno video series.”

Since then, the Advanced Video Practice has widened its scope of work. “Today, we work across the spectrum of owned, earned, and paid channels helping clients achieve maximum ROI from video content,” Davis said. That includes conceiving of and executing on dynamic campaigns with the aforementioned IBM, British Airways, and a laundry list of other brand names known around the globe. 

OgilvyOne’s early dedication to digital media, its position within the advertising industry (as it’s a division of Ogilvy & Mather, one of the largest marketing communications companies in the world), and its established and continued interest in working with and learning from those who understand this new paradigm of digital entertainment are just a few of the reasons we’re incredibly excited about Creatorland.

When we first conceived of Stream Con NYC at Tubefilter, we wanted to leverage New York City’s inherent status as the advertising and marketing capital of the world to foster conversations and relationships between advertising executives, brands, and talent. We wanted to build an event that would enable interaction between fans and stars, and also between those stars and opportunities in advertising, marketing, publishing, licensing, and other kinds of businesses endemic to NYC.

We’re very thankful for OgilvyOne and Victorious for bringing this vision from conversation intro reality. We’re excited to refine the process and open up the opportunity to more creators in future Stream Con NYCs to come.