Vidme Delves Into Original Content With One-Minute Documentaries

Vidme will soon be a part of the original video content crowd, but with a small twist. The YouTube-esque online video sharing platform will develop and commission one-minute-or-less documentaries to round out the company’s original programming efforts.

Vidme will host the mini-docs on a channel called Cannibal, so named because of the production company the video site is working with to create the 60-second clips. (It’s name is Cannibal, too). The original documentary shorts will cover unique topics like online sellers of used panties and Compton-area pride from the film Straight Outta Compton. Variety notes Vidme has already been testing out short-form content thanks to Fox’s Animation Domination High-Def animation company, which has released clips on its Vidme channel anywhere from a few seconds to a minute long.

Co-founders Warren Schaeffer and Alex Benzer told Variety making documentaries under a minute long makes sense for Vidme, because shorter content gets higher completion rates from the site’s younger audience. “One of the creators in our network suggested 60 seconds because he wanted videos that people could finish while stopped at a red light — though we don’t condone watching while you drive,” Schaeffer quipped.

Boasting a strong relationship with social news site Reddit and $3.2 million in recent funding, Vidme claimed roughly 400 million video views in the month of July 2015 alone. The video sharing site, which just launched an app called Gifdub to let users add music to GIFs, currently boasts 40 million unique visitors per month.