360-degree videos are hot right now, and Legendary, among all its Comic-Con hubbub, found a way to get in on the fun. The film studio has released a pair of videos–one that takes viewers to the house of Crimson Peak and another that enters the world of Warcraft–that both offer 360-degree views and are available on devices that support the Google Cardboard VR app.
The video each serve as previews for their respective films; Crimson Peak, which was previously the subject of a filmmaking contest on YouTube, will arrive in October, while Warcraft, which adapts the video game franchise of the same name, will follow in June 2016. A third 360-degree video supports a previous Legendary film, Pacific Rim.
The videos are best viewed on devices that support the Google Cardboard app, but viewers who aren’t yet ready (or able) to step into the world of VR can watch them through Google Chrome. They’re available on Legendary’s official channel
as well as the 360-degree video hub YouTube launched earlier this year.Legendary, which has often worked with the YouTube Spaces to turn its films into tentpole events, has done a good job of using online video to promote its upcoming projects. Virtual reality, based on the amount of conversation it generated at this year’s Newfronts, is the web video industry’s next great frontier, so why not use it to show viewers what it’s like to soar across the sky on the back of a dragon? I can think of no more practical use.
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