YouTube Music Awards Winners Announced, Exclusive Music Videos Coming Soon

Two years after their initial inception, the YouTube Music Awards are coming back in 2015. The event, which honors the artists who create outstanding work both online and off, will take over the world’s most popular video sharing site on March 23rd, and in anticipation of that date, YouTube has announced the 50 artists whose work it will honor.

The YouTube Music Award winners are a mixed bunch. During the YTMAs’ maiden voyage in 2013, the honorees were a mix of mainstream celebrities and online video stars, and that is the case once again. The 50 winners run the gamut, from music’s biggest acts (Taylor Swift, Katy Perry) to musicians who rose to prominence on YouTube (Troye Sivan, Lindsey Stirling) to those who lie somewhere in between (Ok Go

, Fifth Harmony).

A full list of winners can be found on the official YTMA channel. Fans can also click on each name to access that group’s YouTube channel and all the music videos contained therein. YouTube also offered a short video promoting its favorite musicians:

Subscribe to get the latest creator news

Subscribe

The 2013 YTMAs were centered around a central live show, but that event left much to be desired, so this time around, YouTube is instead focusing its music awards online. On March 23rd, at 10 AM PST, a selection of new music videos will debut exclusively on YouTube. Several YTMA winners, including Max Schneider, Ed Sheeran, and Megan Nicole, will offer videos as part of this simultaneous release, and Vice, which also oversaw the 2013 YTMAs, will produce this event as well.

Keep an eye on the YTMAs channel as March 23rd approaches, and if you need some background music to complement your surfing, YouTube’s expansive winners list has you covered.

Here is a full list of the winners:

2NE1
Alt-J
Ariana Grande
Beyonce
BIGBANG
Big Sean
Brad Paisley
Charli XCX
Dej Loaf
Drake
Ed Sheeran
Ella Henderson
Fifth Harmony
FKA Twigs
Hozier
Hunter Hayes
J.Cole
Jason Derulo
Katy Perry
Kendrick Lamar
Kiesza
Kurt Hugo Schneider
Lady Gaga
Lindsey Stirling
Martin Garrix
Max  Schneider
Megan Nicole
Meghan Trainor
Migos
Miley Cyrus
Nicki Minaj
Nicky Jam
OK Go
One Direction
Pentatonix
Pharrell Williams
Rihanna
Sam Smith
Sia
Snoop Dogg
Taylor Swift
The Weeknd
Tinashe
Tori Kelly
Tove Lo
Troye Sivan
Tyler Ward

Share
Published by
Sam Gutelle

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

3 days ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

3 days ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

3 days ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

3 days ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

4 days ago