Epoxy Signs Up YouTube Multi-Channel Networks To Give In-Depth Insights Across Platforms

Epoxy launched in May 2014 as a way to help online video creators manager their myriad social media accounts and, most importantly, take meaningful action.

Founded by CEO Juan Bruce (who was previously at Robert Downey Jr.’s entertainment company, Team Downey before founding its accompanying digital media investment vehicle, Downey Ventures) and Chief Product Officer Jason Ahmad (who previously founded and exited from his own financial software startup, Proto), the platform endeavors to make it incredibly easy for YouTube creators to take full advantage of their followings on other social media sites and streamline their video sharing processes. The platform aggregates all that sharing activity and accompanying engagement metrics into one place and gives creators information they can then use to make impactful actions.

“Under 20% of tweets mention the @ handle of a creator around a video,” said Ahmad in a previous interview with Tubefilter. “That means there’s 80% of the conversation you’re missing. We make it really simple for people to check in once or twice a day and get to those very high value conversations they otherwise wouldn’t even know were taking place.”

Thanks to capabilities like this, Bruce claims his platform has gained a very encouraging amount of traction among online video creators. And now the YouTube multi-channel networks are taking notice, too. “A lot of the creators using Epoxy were were part of MCNs and they started telling their managers and talking about us,” Bruce explained in a more recent interview. “So we started to get more attention.”

Epoxy just signed up nearly every major YouTube MCN in existence, giving the powers that be at those entities the ability to track their creators’ metrics not just across YouTube, but across their entire social footprints. Maker Studios, Fullscreen, AwesomenessTV, BroadbandTV, Whistle Sports, INDMUSIC, DanceOn Network, BentPixels, The BPM Network, GTChannel, and more are all on board with the hopes of leveraging the enhanced insight afforded by Epoxy to build more advanced branded campaigns across YouTube, Twitter, Vine, Facebook, and Instagram all at once. 

“We’ve launched an influencer program because we understand brands want an all encompassing social footprint,” said Fullscreen’s Vice President of Talent Operations, Phil Ranta. “With Epoxy, we can measure, manage and help our creators distribute their content and monetize social reach in a single dashboard.”

Epoxy is currently available for online video creators starting at a $20 per month price point, though individuals signed with any of the aforementioned MCNs may already have free access to the service. The company has so far raised a total of $8.5 million in funding across two rounds from Upfront Ventures, Time Warner Investments, and a slew of online video industry big wigs.