Netflix recently launched an ad campaign featuring the traditional family movie night and lots of really cute kids summarizing popular films. Now, the streaming video-on-demand service wants to show you the multitude of ways it can make your life more enjoyable in its recent promo video called “Big Questions.”
Created by Wieden + Kennedy Amsterdam, Netflix’s new UK and Ireland-based ad centers on the idea that many of life’s biggest problems can be solved based on a shared love of Netflix and its streaming titles. For example, an angst-ridden teenager actually giggle out loud at Arrested Development, and two strangers both wearing orange at a party connect over Orange Is the New Black. Netflix also claims an awkward dinner with another couple can become a good time as long as you are all addicted to House of Cards.
However, Netflix knows its limits and wants to make sure you understand that, too. The SVOD’s European ad doesn’t promise anything too extreme, like making you the leader of an alien race, for example. The streaming company also doesn’t promise a little girl will become a dance star based on “moves she learned from King Julien.”
Now the only thing missing from Netflix’s European ad is a claim about how binge-watching is easier to do on its service than on most others (though some might argue that’s a bad thing).
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