Must-Watch Music Videos: Vic Mensa Shows Us Why We Love ‘Orange Soda’

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

The phenomenal rap funk, Roots-eqsue, group of music prodigies Kids These Days may have broken up recently but that doesn’t mean the members are done making music. First off the block is the new video/track from former lead singer Vic Mensa. It’s hook heavy, beat happy and most definitely summer time party friendly.

Already a veteran musician at the ripe old age of 18, Vic is a Chicago based rapper with a straight up “posi” flow. A vibe that garners constant comparisons to his cohort and similarly upbeat Chi-town based MC, Chance tha Rapper

. Vic’s tunes are perfect for blasting from a hot rooftop while sitting in a kiddie pool. ‘Orange Soda’ is a summer jam session complete with all of the party essentials: orange crush, inflatables, girls, and that stuff another famous Chicago native smoked one time in college.

This is also the second video from Vic’s forthcoming new mixtape, INANETAPE, which is set to drop later this summer.  There’s no release date yet so be sure to check back here for updates. And if you missed out on Kids These Days check them out here. Expect great things from everyone in that group.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.

INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.