‘The Price is Right’ Embraces Online Video, Male Models, Gender Equality

The Price Is Right has been chugging along for 40 years now, and while the host has changed there’s one thing you may have noticed that’s constant: it’s always a female model advertising that cushy looking living room set or braaaand newwwwww caaarrr!

Well, you male models out there are in luck, because TPIR (as the cool kids and individuals who know their way around a Plinko board call it) has decided it’s high time they hired one. That’s why they’ve announced a five-episode web miniseries

aimed at finding the show’s first ever male model.

The episodes will air in late September on the TPIR website as well as on the game show’s official YouTube channel. There was a casting call in Los Angeles on August 30 where the program’s models and producers judged the hopefuls in possession of a Y chromosome on their stage presence, verbal abilities, modeling skills, and whether or not they are ridiculously good looking.

The chosen few will participate in five sets of TPIR-related competitions meant to showcase their modeling chops and showcasing know-how. At the end of each challenge, a contestant will be eliminated, though some will have a chance to win their way back onto the show before the six finalists are announced on September 28. From there, the remaining men are just a six-day fan vote away from either being crowned TPIR’s first male model, or going home empty-handed.

The winner will receive a one-week modeling stint, which doesn’t seem like much, but it’s hopefully enough time to receive plenty of marriage proposals or a handshake from Neil Patrick Harris.