Events

• By premiering Ziwe, Brave Wildnerness projects at TIFF, YouTube moves closer to film and TV
• Pete Buttigieg is coming to VidCon (Exclusive)

  Pete Buttigieg, former South Bend, Indiana mayor and Secretary of Transportation under the Biden Administration, will join yoga YouTuber Adriene Mishler for a fireside chat exploring "the growing overlap between the political world and the creator economy and how creators and public leaders can foster meaningful connections and inspire action, both online and offline," VidCon tells Tubefilter.

  
• Dhar Mann, Brittany Broski, Issa Rae, and more: Miami marketing conference POSSIBLE is putting the spotlight on our industry with its new Creator Economy Academy

  "A lot of [brand] partners would bring creators onsite without them necessarily being onstage," he explains. "People always talk about brands' and marketers' parts of the [advertising] industry, but creators are coming--they are part of the action onsite."

  
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI
• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
• Google’s ads are reaching consumers “across every touchpoint” — including live sports
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Colin and Samir are giving L.A.-based creators an event where they can meet up and Press Publish
• TikTok wants advertisers to buy into big events. At the Super Bowl, it will show what it can do.
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin
• YouTube, TikTok, and Adobe are bringing creators to Sundance. Here’s what to watch for.