DECA Launches First Women-Focused YouTube Original Channel

This week DECA, the company behind Momversation and CoolMom, announced four new series as a part of its YouTube Original Channel KinCommunity.

Four series launched on KinCommunity Monday night:

• KinEats featuring simple everyday recipes from a variety of sources including bloggers, influencers as well as real women from the KinCommunity
• KinStyle featuring fashion bloggers and affordable clothing (each featured look will never cost more than $100) for every size and shape told via quirky sets and playful commentary
• KinParents, a humorous take on parenthood
• KinStory, a daily, docu-reality series

Deca is planning to crank out at least 13 episodes each week.

“We are thrilled to partner with YouTube to build a truly unique women’s brand. Our deep understanding of female audiences, track record of creating high-quality, social and interactive content and the success of our network of sites are a great foundation for launching KinCommunity,” said Michael Wayne, Co-Founder & CEO of DECA. “KinCommunity further advances DECA’s content mission to inform and entertain women everywhere.”

According to a new study by Nielsen released this month, “Women are the world’s most powerful single demographic. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power in a variety of ways.” DECA has been a pioneer in the women’s digital media industry, and has been producing original content focused on women, like Momversation

“As a mom, I visit many sites targeting women like me, but when I look at the actual programming, I often feel it speaks to women as moms first and women second,” said Beth Le Manach, Vice President, Programming for DECA. “With KinCommunity, we wanted to speak differently to the multi-dimensional aspects of today’s woman who is constantly balancing the tensions between caring for everyone else and caring for herself.”