Warner Bros. Digital Distribution has brought out some big guns for its new action comedy series. One of those big guns is Facebook. One of the other big guns is you.
Aim High follows Nick Green, a new high school junior who must balance school work with his job as as a highly trained secret operative for the government.
Billed as the “first-ever social series from a Hollywood studio,” Aim High incorporates viewers’ personal profile information—friends, photos, and wall posts—through the show’s Facebook application. Viewers will be able to see themselves or their friends integrated into select scenes throughout the series—from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall.
“The ability for fans to become part of a production by simply watching a show is truly revolutionary,” said McG. “I’m delighted that Aim High is the first to embrace this technology and I’m looking forward to including this in future productions.”
“Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way.”
Aim High launches October 18 on Facebook.
Add Andre Rebelo to the list of creators who are seeing dollar signs within the world of Fortnite.…
Creator brand-building company BrandArmy has a new Chief Creator Officer. Rob Ryan, a digital industry…
Every gamer knows how it feels to die over and over against a difficult boss,…
TikTok is giving some users the ability to post hour-long videos. The app is running a…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
TMG Studios is fleshing out its roster with three more shows. The network, founded in…