Dailymotion Picks Up ‘The Dead Must Die’

At least 110 million individuals worldwide visit one of the 32 localized versions of Paris-based video sharing site Dailymotion on a monthly basis. Those aren’t YouTube numbers, but they’re certainly not insignificant, and can ideally be leveraged to get content exclusive to Dailymotion a ton of views.

The latest piece of content exclusive to Dailymotion that will ideally be the beneficiary of those views is a nerdcore zombie apocalypse web series called The Dead Must Die. It’s created by South African-born, UK-based, and Marmite-eating director Matthew Snyman and features two stereotypical gamers both named Steve (one’s played by Stephen Russel, the other by Johnny Helm) who find all their first-person shooter training left them ill-prepared to actually fight hordes of undead.

Dailymotion and Alex Barkaloff produced the seven-episode series that’s based off of a Twitter account about how to deal with a zombie-ridden end of days scenario. New installments will debut weekly every Friday at 12AM EST. No word yet on the deal points other than the series is exclusive to Dailymotion during its initial release.

If web series about gamers bearing witness to the imminent zombie apocalypse is a sign the imminent zombie apocalypse is almost among us, then get prepared. Late last year Machinima debuted Bite Me, a zombie web series and marketing tool for the video game Dead Rising 2 with a premise similar to Dead Like Me.