Amy Sedaris, Chipotle Offer Cash for Gold

Amy Sedaris, whose web series Simple Times: Crafts For Poor People highlighted excerpts from her latest arts and crafts book, is applying her quirky crafts skills to Chipotle’s recent “Wrap What You Love” campaign.

The series, entitled Wrapping with Amy, features Sedaris, bedecked in a gold-colored  aluminum foil dress, demonstrating how easy it is to enhance ordinary objects with a little ingenuity. “When you cover it with gold tin foil,” Sedaris explains, holding a half finished bottle of white wine in the episode Goldalicious Entertaining, “no one’s going to ask. They’re going to say Wow! Where did you get that bottle?”

Subscribe for daily Tubefilter Top Stories

Subscribe

Another gem, from the episode Goldify Your Grill

: “Gold is one of our most precious commodities. If it wasn’t, then why are hookers hearts made out of it?” The subject of the final episode in the series, Goldiful Flower Arranging, is pretty self-evident.

The series ties into Chipotle’s “Wrap What You Love” campaign, which includes a contest where participants upload photos of objects they’ve wrapped in foil and then “Goldify” the image online. Sedaris’ crafts book is promoted in the campaign along with the contest.

Sedaris also popped up on Funny or Die’s Exclusives with Amy Sedaris’ Golden First Date, where Chipotle’s golden foil saves a first date.

Share
Published by
Drew Baldwin

Recent Posts

A creator contest will find “Fresh Meat” for a theatrical horror anthology

After the success of The Backrooms and Obsession, horror fans are wondering how deep the creator rabbit hole…

1 hour ago

Disney is using a glitzy L.A. premiere to court creators with Hollywood ambitions

It's been nearly 100 years since Disney released its first short film, and the Mouse House is…

2 hours ago

It took comedian Sheila D Yeah 530 Instagram skits to get noticed. Now, with Viral Nation, she’s working on her own TV show.

COVID changed things for our industry. Lockdowns meant millions of people suddenly found themselves at…

16 hours ago

Top 5 Branded Videos of the Week: Lifestyle swag

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

23 hours ago

At Kai Cenat’s Streamer University, the stars have aligned (and enrolled)

If you've followed Kai Cenat's Mafiathon events over the years, then you know that the…

1 day ago

Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don't want to wait until…

1 day ago