Amy Sedaris, whose web series Simple Times: Crafts For Poor People highlighted excerpts from her latest arts and crafts book, is applying her quirky crafts skills to Chipotle’s recent “Wrap What You Love” campaign.
The series, entitled Wrapping with Amy, features Sedaris, bedecked in a gold-colored aluminum foil dress, demonstrating how easy it is to enhance ordinary objects with a little ingenuity. “When you cover it with gold tin foil,” Sedaris explains, holding a half finished bottle of white wine in the episode Goldalicious Entertaining, “no one’s going to ask. They’re going to say Wow! Where did you get that bottle?”
Another gem, from the episode Goldify Your Grill: “Gold is one of our most precious commodities. If it wasn’t, then why are hookers hearts made out of it?” The subject of the final episode in the series, Goldiful Flower Arranging, is pretty self-evident.
The series ties into Chipotle’s “Wrap What You Love” campaign, which includes a contest where participants upload photos of objects they’ve wrapped in foil and then “Goldify” the image online. Sedaris’ crafts book is promoted in the campaign along with the contest.
Sedaris also popped up on Funny or Die’s Exclusives with Amy Sedaris’ Golden First Date, where Chipotle’s golden foil saves a first date.